As humans, we seek emotional nourishment as much as food and water.

We believe that emotions affect the way we interact with products, and interactions, in turn, also influence how we feel, which is often accompanied by thinking.

Through the reflection of feelings and thoughts, we get to know ourselves better, moreover, self-awareness is the key to a life of colors, happiness and purposes.

That’s why we want to create products that nourish people‘s emotions. 

We’d like people to feel positive, comfortable, and being understood while interacting with Yino’s designs.

And that is our mission.


Ying Cui is an interdisciplinary designer and lecturer with experience in product, furniture, interactive and visual communication design. Different from the general product design, she expects that the product can meet the emotional needs of users in addition to its functions. Her recent works focus on creating compelling interactive experiences to enhance the emotional connection between people and objects. 

Cui holds a Master of Design in Designed Objects from School of the Art Institute of Chicago, and now she also serves as a part-time teacher of Sustainable Furniture Design in Shanghai Institute of Visual Art.

Server IP: